If you spend any money at all on advertising your business, this could be the most important thing you read all year.

WHY ARE YOU ADVERTISING?

You want to get more customers. Right?

* You buy ads in the local weekly and daily papers.
* You buy audio ads from one or more local radio stations
* Perhaps you even purchase air time for an ad on one of the TV stations that local residents watch.
* Maybe you even have a website about your business.

When you use these types of advertising you broadcast your ads to an unspecified audience.
How many people actually read, listen or watch those ads and then act on them?
Probably not as many as you would like.

Have you ever figured out what it costs to get a customer?
What kind of return on your investment are you getting?

Let’s consider the following:

1. You spend $200 on a newspaper ad that is in just one paper each week.
2. That ad generates 10 customers each week who buy a product or service from you.

Well that means you paid $20 to get each paying customer to your store.

Now if you are selling $3,000 hot tubs or $190,000 new homes, that’s a great return.
Forty of these sales a month would be awesome!

If you sell $7.95 hamburgers and french fries combos, $2.50 hot fudge sundaes, or $39.99 drills, you could easily be broke in a month.

Forty new restaurant customers a month wouldn’t pay for staff to serve them let alone cover all your other business expenses.

WHY DOES TRADITIONAL ADVERTISING WASTE MONEY?

Traditional advertising is a bit like growing a vegetable garden.

A large portion of your garden consists of areas where you can’t or shouldn’t grow plants.
Your garden beds or rows are the specific places where your plants will grow.

Seeds landing in the paths represent ads that are not read because:

* they are not seen or heard,
* they are not applicable to the reader’s interests or location, or
* they don’t meet their needs,

Seeds that land in your garden beds or rows that do not result in productive plants
and get weeded out
or that don’t germinate represent ads that reached interested customers who do not act on your offer for any number of reasons.

Those seeds that developed into healthy plants and produced a good harvest represent ads that reached interested customers who will act on your offers time and again.

These are your repeat customers, your target audience.

Your ad has to be noticed and remembered by a potential customer:

* when the customer needs your product or services and
* when the customer has the time to act on your offer.

Those are very long odds you have to overcome for your advertising to make you money.

HOW CAN YOU STOP WASTING ADVERTISING MONEY?

As you think about your market area, who is most likely to respond to your ads and spend money with you?

The most likely people who will pay attention to your ads are going to be those who:

* have already been to your store,
* eaten at your restaurant, or
* used your services.

They already know you, like you and what you have to offer, and trust that the quality of your products or services will remain the same as they have come to expect from you.

Consider the following statistics:

* Repeat customers spend 33% more than new customers.
* Referrals among repeat customers are 107% greater than non-customers.
* It costs 6 to 7 times more to sell something to a prospective customer than to sell that same thing to an existing customer.
* Increasing customer retention rates by as little as 5% could increase profits as much as 95%.

Doesn’t it make sense to track and market to your existing customers and turn them into repeat customers?

HOW CAN YOU GET MORE RETURN CUSTOMERS?

Use email messages! Most people these days have one or more email addresses.

If you were to collect the names and contact information (email address) from your customers, in a few months you’d have an incredibly valuable asset.
Most businesses do not track their customer base, let alone use it as the asset it is.

Imagine being able to contact hundreds or possibly thousands of people who have already given you money, at the touch of a button, minutes after having an idea.
Any special offers you’ve advertised anywhere else (newspaper, radio, TV) will do exponentially better when sent directly to former customers.

It’s as simple as putting a fishbowl or ballot box on your counter and having your customers drop in their business cards or sign-up slips.

WHO HAS THE TIME?

The main problem is that most small business owners don’t have the time to do this. You are already busy running your business and may not have the time and knowledge to handle these additional tasks.

Needless to say, the fishbowl doesn’t know how to send email by itself so that’s where we come in. We specialize in helping business people set up and run their Loyalty Clubs.

Here’s what you get from Loyalty Club Local…

1. A fishbowl or ballot box on your counter.
2. Once a week we’ll stop in to collect the names
3. The names will be entered into a database
4. On a regular basis an email can be sent your customers. The frequency and content is entirely up to you and will be approved by you. The emails can be sent weekly or monthly based on what makes sense.

A seller of food could email weekly but it wouldn’t make sense for an auto mechanic’s or a lube shop to email that often.

I AM INTERESTED. WHAT’S THE COST?

You get all this for a monthly price lower than most one shot advertising you might do.
However, you can try my services FREE for the first 30 days.

Yes, FREE!

If the service does not meet your expectations at the end of 30 days, just tell us to cancel it and you owe nothing.

When you are ready to get started, please email us. We’ll be more than glad to provide you with additional information and answer any questions you might have.

~Do It Now~
Click on BullDog below to e-mail us.

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